During times of crisis such as natural disasters or public disruption, municipally elected officials find themselves at the front line and facing the expectations of providing up to date and useful information to their communities. This interactive, one-day course will teach participants how to manage all aspects of crisis communications during an emergency or large-scale event. Participants will learn how to be comfortable with managing local, national, digital and social media to get messages heard. This training will provide attendees with techniques to effectively and proactively communication with the community and media.
Learning Objectives:
Engage in strategic communications with the media and public with confidence
Knowledge of how to use social and traditional media to monitor and respond to public inquiries
Understand the importance of communications during an emergency
Learn how to prepare spokespeople for media inquiries and interviews
Learn how to organize press conferences
Demonstrate how to prepare organized and concise communications during a crisis.